Technical SEO refers to the optimization of your website’s structure, backend, and technical infrastructure to help search engines crawl, index, and render your site more efficiently. It doesn’t focus on the content itself (that’s On-Page SEO) or external links (Off-Page SEO), but rather all the technical settings, performance, infrastructure, and user experience elements that affect how search engine’s view and rank your site.
For Alpha-X Info Tech, Technical SEO is one of the core SEO services. It ensures that your website is built and maintained in a way that supports good search engine rankings, reduces impediments to visibility, and improves site usability.
What We Cover in Our Technical SEO Service
Here are the components and tasks that we at Alpha-X Info Tech typically include in a full Technical SEO service:
| Component | What It Means | Why It Matters |
| Site Audit | A full technical audit of your site: checking server settings, hosting, site architecture, crawlability, indexability, site speed, mobile friendliness, site maps, robots.txt, etc. | To identify all technical issues that might prevent your site from performing well. Without fixing these, even excellent content might not rank. |
| Crawlability & Indexability | Ensuring search engine bots can access and index all important pages. This includes reviewing robots.txt, meta tags (noindex, nofollow), redirect rules, canonicalization, broken links, etc. | So that good pages are visible to search engines, and duplicate/irrelevant pages don’t dilute your SEO. |
| Site Architecture & URL Structure | Organizing content and pages in logical hierarchies, optimizing URL structures (short, clean, with keywords where appropriate), internal linking, navigation. | Helps users and search engines understand content relationships, increases link equity flow, and improves user experience. |
| Mobile-Friendliness / Responsive Design | Making sure your site works well and loads fast on mobile devices. Checking mobile usability issues, viewport settings, mobile speed, etc. | Since search engines use mobile-first indexing, and many users are on mobile devices; a bad mobile experience hurts rankings. |
| Page Speed & Performance Optimization | Optimizing how fast pages load—image optimization, compressing files, reducing render-blocking resources (JS / CSS), caching, possibly upgrading hosting or server settings. | Faster pages improve user experience, reduce bounce rates, and are a ranking factor. Especially important for mobile users. |
| HTTPS / Security | Using SSL/TLS so your site is served over HTTPS; making sure certificates are set up correctly; looking for security vulnerabilities. | HTTPS is a trust and ranking signal; users expect secure sites. Search engines penalize non-secure ones. |
| Structured Data / Schema Markup | Adding schema markup for key items (e.g., products, reviews, FAQs, breadcrumbs) so search engines understand your content better and could display rich snippets. | Can improve how your search results show up in search engine results pages (SERPs)—leading to better click-through rates. |
| XML Sitemap & Robots.txt | Creating / updating an XML sitemap, ensuring it lists the right URLs; ensuring robots.txt file is configured so search engines are allowed where they should be. | Helps search engines discover new and updated content; avoids accidentally blocking important pages. |
| Fixing Technical Errors | Handling issues like broken links (404s), redirect chains/loops, duplicate content, sloppy redirects (301 vs 302 misuses), server errors (5xx), etc. | Errors can hurt user experience, waste crawl budget, and reduce SEO efficacy. |
| Hosting / Server / Infrastructure | Ensuring server uptime / reliability, appropriate hosting resources, good server response times, CDN usage if needed, possibly using compression. | IT infrastructure issues can root cause many performance and availability problems. |
| Monitoring & Maintenance | After implementation, continuously monitoring site health (via tools like Google Search Console, Bing Webmaster Tools, site speed tools, etc.), fixing newly arising issues, staying current with algorithm changes. | To ensure long-term stability and performance; new issues crop up over time (software updates, content changes, plugin issues, etc.). |
How Alpha-X Info Tech Implements Technical SEO
Here is the process we follow (what you can expect if you work with us):
- Initial Technical Audit
- We analyze your site using a suite of tools (e.g. Google Search Console, PageSpeed Insights, GTmetrix, Screaming Frog, etc.)
- Identify all possible technical issues: load time bottlenecks, mobile usability issues, broken pages, indexing problems, etc.
- Prioritization / Planning
- We categorize issues by impact and effort: which ones must be fixed immediately, which ones are nice-to-haves.
- We prepare a technical SEO road map with clear deliverables, timelines, milestones.
- Implementation
- Work on the fixes: e.g., optimize images, minify CSS/JS, fix redirects, adjust robots.txt or sitemap, implement schema markup.
- Sometimes this requires development work (backend or frontend), sometimes content changes.
- Testing & Quality Assurance
- After changes, test to verify that improvements work: speed before vs after, mobile usability, crawlability, indexing.
- Check that no unintended consequences (broken links, lost functionality, etc.).
- Monitoring & Reporting
- We set up or use existing monitoring tools so you can see improvements over time: site speed, error rates, mobile usability, crawl errors.
- Regular reports with insights + suggestions for further improvements.
- Ongoing Optimization
- Technical SEO is not “set and forget.” We watch for new issues (new content, plugin updates, algorithm shifts), seasonal or device changes.
- We also recommend staying ahead—e.g. adopting newer web technologies, improving user experience further, and adapting to search-engine best practices.
Benefits of Our Technical SEO Service
Working with us on Technical SEO gives you multiple concrete benefits:
- Improved Search Visibility: By making sure search engines can crawl and index your site properly, more of your pages have a chance to appear in relevant searches.
- Faster Page Load, Better UX: Faster, smoother, mobile-friendly websites keep visitors engaged, reduce bounce rates, increase dwell time—all of which help SEO.
- Higher Trust & Security: HTTPS, no broken pages, secure architecture improves user trust. Also reduces risk from security-related penalties or ranking downgrades.
- Better Conversion Rates: When site performance and usability are good, users are more likely to stay, browse, and convert (buy, contact, etc.).
- Reduced Wasted Crawl Budget: Search engines allocate limited crawl resources; we help ensure bots spend time on the right pages, not wasted on broken or low-value pages.
- Future-Proofing: Staying compliant with mobile-first indexing, site speed expectations, structured data, etc., ensures your site keeps up with search engine updates.
What We Need from You / What Makes Technical SEO Succeed
To get the full value, certain inputs and cooperation are necessary. At Alpha-X Info Tech, we ask clients for:
- Access to your website backend and server settings (or your developers), so changes can be made.
- Access to analytics and webmaster tools (Google Search Console, etc.).
- Information about your host, CDN, site platform (CMS, plugins, custom code).
- Your priorities: which pages/products/content are most critical for your business, which markets/devices are priorities.
- Willingness to invest in needed fixes: sometimes infrastructure upgrades, or redesigns, are required.
What to Expect in Terms of Timing & Costs
- Timeline:
Depending on your site size, complexity, and current technical health, initial audit + core fixes can take 1-3 weeks. More complex issues (e.g. migrations, large sites, custom systems) may take longer. - Cost:
For Alpha-X Info Tech, the rate is in the range of US$ 30-70 per hour for their services.
The overall cost depends on how many issues are found, how many pages, how much of your site needs technical fixes, and whether major infrastructure work is needed. - Deliverables:
A technical audit report, list of action items, implemented fixes, before/after metrics, monitoring setup, and periodic updates or fixes as needed.
What Makes Alpha-X Info Tech’s Technical SEO Service Strong
Here are some of the strengths we bring to the table:
- Experienced team: Alpha-X has been doing digital marketing / SEO for multiple years with diverse clients.
- Competitive pricing vs value: Their hourly rate is reasonable given their experience. Offers that balance cost and quality well.
- Full suite of SEO services: Because we provide keyword research, on-page, off-page, local, and e-commerce SEO, technical improvements aren’t done in isolation; they are aligned with content and other SEO components.
- Transparency & reporting: Clients are kept in the loop via audits, reports, monitoring tools. This helps you see what changes were made and how performance improves.
What to Watch Out for / Risks
Although technical SEO brings many benefits, there are potential pitfalls, which we aim to avoid:
- Overhaul complexity: For very large or legacy sites, making technical changes may introduce bugs or cause unintended consequences (broken links, layout issues, etc.). That’s why QA is very important.
- Cost vs ROI: Some technical fixes are costly (e.g. infrastructure, major rewrite) and their payoff may take time. It’s crucial to prioritize high-impact fixes first.
- Changing technical standards / algorithms: Search engines change how they assess performance, mobile usability, etc. A site well optimized today may need updates in the future.
- Implementation delays: If client delays in approving changes, or developer constraints, progress may be slower, reducing benefit.
- Ignoring content / off-page aspects: Good technical SEO helps a lot, but without quality content, good backlinking, etc., full SEO potential may not be reached.
At Alpha-X Info Tech, the Technical SEO Service is about making your website strong “under the hood” so it can perform well for both users and search engines. It’s a foundational piece of sustainable SEO success. We audit, plan, implement, monitor, and refine, all while collaborating closely with you, so that your site is fast, secure, crawlable, mobile-friendly, and ready for growth.